dumpling kitchen.

✧oversee and promote multiple restaurant locations through social media campaigns

✧self made posts and promotional materials, as well as external collaborations with UGCs on Instagram, Yelp, and XiaoHongShu

✧conduct consumer tests, organize local retail marketing events, and external brand collaborations

✧notable: Dining out For Life (special in-store menu design and promotion) &

Castro Valley Marketplace (collaboration leading to sole coordination of new store opening)